Our Happy Divorce (OHD) is empowering and inspiring people to think differently about family dynamics: divorce, co-parenting, step-parenting, and what it means to put kids first. Nikki DeBartolo and Ben Heldfond are sharing their journey, inspiring parents to set aside their egos and create healthier, happier post-divorce families. Though their marriage has been over for more than a decade, they still share a happy life with each other and their son Asher, along with their spouses and children.
unified brand identity
engaged content strategy
There has been a positive shift in the divorce community in recent years. Celebrity stories about co-parenting and “conscious uncoupling” have no doubt paved the way for the future of blended family dynamics, but there still remains a lingering negative stigma around divorce.
Nikki and Ben envision a new normal where all families experiencing divorce embrace a commitment to place the needs of their children at the center of their decisions and create healthy post-divorce relationships.
They needed a partner who could help them spread the word and mission of OHD to inspire other families going through divorce.
“Our ultimate goal is to reach as many people as possible through our story so they understand there’s a different way [to approach divorce] and give them hope about what [family] could look like for them in the future,” said Ben. “We want to give people hope.”
Their book “Our Happy Divorce: How Ending Our Marriage Brought Us Closer Together” was published in October 2019.
Joybyte created a cohesive brand and image for OHD and a defined growth strategy to position Nikki and Ben as thought leaders in the divorce community.
“The team from the beginning showed that they were going to be committed to this project. They took a month to dive in and read the book and get to know our story. They really got into it and have done everything they said they would and then some. The passion for our project is clear. We feel like their only client, we get that much care and attention on our account. ”
Senior Graphic Designer