Ascenta had recently redesigned their logo, but needed to define the rest of their brand identity. Joybyte created a complete visual identity, brand style guide, iconography and illustrations, marketing templates, brand messaging and more.

The Ascenta brand voice is informative but not condescending, casual yet put together, modern but not trendy, and familiar yet refreshing.

Joybyte developed an integrated marketing strategy to position Ascenta as the leading provider of face-to-face donor and customer acquisition solutions. This strategy takes into account all the channels and touchpoints that Ascenta’s target audience interacts with as they seek to increase their donor or customer base.

Joybyte manages Ascenta’s digital strategy, search engine optimization, email marketing, social media marketing, website optimizations and more.

Ascenta’s marketing foundation is built on a full-funnel content strategy that aims to provide helpful resources to target audiences at every stage of the customer journey. This content establishes Ascenta as a trusted resource for non-profit and sales strategies.

Their editorial calendar includes a well-devised cadence of interactive digital content, blog articles, eBooks, best practice guides, easy-to-use templates and more. By tailoring content to prospects’ needs, Jobyte has boosted organic search presence, created awareness of the Ascenta brand and generated interest among potential prospects.